CQC Medisolutions
Internal Strategy Dashboard
PROFIT GOAL DEFINITION
5
Packages / Month
£1,599 each (Registration + Interview)
Key Insight: This is the profit powerhouse. Prioritize over standalone tasks.
12-15
Software Subscribers
£99/month (Recurring Revenue)
1-2
Prep Clients
£599 each (Interview Prep Only)
TEAM STRUCTURE
Key Person of Influence
Founder - Saba
Focus on the 5 Ps:
- Pitching: Demo calls with dental practices
- Publishing: LinkedIn content, YouTube, CPD sessions
- Products: Building the product ecosystem
- Profile: Become UK's #1 dental productivity expert
- Partnerships: DOJO integration, dental associations
Head of Marketing
Nasreen
- Runs campaigns
- LinkedIn strategy
- CPD promotion
Head of Sales
-
- Demo bookings, conversion calls, onboarding
- Sales and Marketing
- Email Marketing (90 days strategy)
Operational Manager
Victoria
- Full Management of Core Team
- Recruitment and Training
Finance
Josh
- Subscriptions, Invoices, Payment Plan Set Up
IT/Tech
Hamza/Neal
- Platform maintenance, integrations, data security, Tech Stack
- Onboarding, training, implementation
- Support tickets, usage monitoring, retention
Product Development
Risetech
- Features, bug fixes
CQC Consultant
Chelsea / Helen
- (Roles implied as CQC Consultant)
PRODUCT ECOSYSTEM (4 Products)
Product 1: GIFT (Free - Demand Generation)
Purpose: Generate 100+ leads/month, capture emails, build authority
Free CQC Application Success Checklist (PDF)
Free CQC Readiness Assessment (60-second online quiz)
Free webinar: "How to Get CQC Registered in 2026 for Domiciliary/Aesthetic Clinics"
Free "20 CQC Interview Questions & Answers" guide
Free case study: "How Sarah Got CQC Approved in 14 Weeks"
Product 2: PRODUCT FOR PROSPECTS
Purpose: Qualify serious buyers, create micro-commitment, upsell to £1,599 package
£199 "CQC Document Starter Pack"
15 essential policy templates
Free 14-day MediComply trial
converts to £99/month
£149 "CQC Interview Crash Course"
2-hour workshop + Q&A PDF - Online Pre recorded
Product 3: CORE OFFERING
Purpose: Main revenue driver, solve core problem, deliver transformation
CQC Registration + Interview Preparation: £1,599
- Complete CQC application submission (Provider, Registered Manager, DBS forms)
- Bespoke policies and procedures customized to service type
- 3 mock registered manager interviews with ex-CQC inspectors
- Coaching and mentoring throughout entire process
- Average client outcome: 99% approval rate, 12-16 weeks
Budget Option: CQC Registration Only: £1,165
- Application forms completion and submission
- No interview prep (upsell later at £599)
Standalone: Interview Preparation: £599
- For clients who already submitted or DIY applicants
- 3 mock interviews + feedback
- Q&A coaching sessions
Product 4: PRODUCT FOR CLIENTS- Launching Quarter 4 2026
Purpose: Recurring revenue (MRR), ongoing relationship, reduce churn, maintain compliance post-registration
MediComply Software: £99/month
Perfect for: Domiciliary Care, Supported Living, Aesthetic Clinics, Scanning Clinics
Includes:
- 200+ compliance templates
- Compliance activity calendar with alerts
- Digital audits, risk assessments, incident logs
- CPD courses for entire team
- Staff HR folders, rotas, holiday forms
- Unlimited document storage
- Mobile app access
Premium Add-Ons:
- Annual Mock Inspection: £499/year (upsell to existing software users)
- Quarterly Compliance Review Call: £149/quarter
- Priority Support Line: £49/month extra
RUN MARKETING CAMPAIGNS
Campaign 1: Perfect Repeatable Week (Every Single Week)
Monday (Content Day):
- 9am: Monday team meeting (declare weekly 3-6 commitments)
- Post LinkedIn article: "CQC Myth #X Busted" (700 words)
- Post 2x Instagram Reels: CQC tips, client success clips
- Send weekly email to list (e.g., "This Week in CQC Compliance")
- Review weekend leads from Meta ads
Tuesday (Lead Generation Day):
- Launch/optimize Meta ads to free checklist landing page (£30-50/day spend)
- Host LinkedIn Live Q&A (15 mins): "Ask Me Anything About CQC"
- Follow up with Monday leads via email/calls
- Post 1x LinkedIn personal story about helping a client
Wednesday (Sales Day):
- 10am-4pm: Sales calls with qualified leads (5-8 calls)
- Host biweekly webinar (alternating: domiciliary care/aesthetics/supported living)
- Post webinar replay on YouTube
- Follow up with webinar attendees
Thursday (Nurture Day):
- Send personalized follow-up emails to prospects
- Post client case study on Instagram + LinkedIn
- Record 1 short YouTube video (5-10 mins): "How to Prepare for CQC Interview"
- Check in with current clients via email
Friday (Review & Plan Day):
- Post "Friday Win" client testimonial or success story
- 4pm: Friday team debrief (done/not done accountability)
- Review weekly metrics (leads, sales, revenue)
- Plan next week's content calendar
- Send Friday email: "CQC Success Story of the Week"
Weekend (Automation):
- Automated email sequences nurture leads
- Social media scheduled posts go live
- Chatbot on website qualifies leads
Weekly Goal: 40-60 new leads, 8-12 sales calls booked, 5 packages sold (£7,995 revenue/week = £32K/month)
Campaign 2: Quarterly Spotlight (4x per Year)
- Q1 (Jan-Mar): "2026 CQC Registration Head Start"
- Campaign theme: "Register in Q1, Start Earning in Q2"
- Webinar series: "New CQC Regulations 2026 - What Changed?"
- Early-bird offer: £1,599 package + 3 months MediComply free (value £297)
- Meta ads: "Get CQC Registered Before Spring Rush"
- Partner webinar with successful domiciliary care owner
- Goal: 25-30 extra sales (£40-48K)
- Q2 (Apr-Jun): "Aesthetic Clinic Domination"
- Partner with Harry Singh + aesthetic practitioner network
- Create aesthetic-specific lead magnet: "CQC for Botox & Filler Clinics"
- Launch case study video series: "How 3 Aesthetic Clinics Got CQC Approved"
- Offer: £1,599 package + free clinical sink compliance audit (£199 value)
- Facebook group takeover in aesthetic communities
- Goal: 20-25 aesthetic clinic sales (£32-40K)
- Q3 (Jul-Sep): "Mid-Year Compliance Check-Up"
- Target existing CQC-registered providers (not yet using MediComply)
- Campaign: "Is Your Compliance Inspection-Ready?"
- Free compliance audit for first 50 sign-ups
- Upsell MediComply software (£99/month)
- Email campaign to past registration clients: "Upgrade to MediComply"
- Goal: 50-75 new software subscribers (£4,950-7,425 MRR = £59-89K annual)
- Q4 (Oct-Dec): "Register Before 2027 - Beat the Rush"
- Urgency messaging: "CQC processing delays in January"
- Bundle deal: £1,599 package + 6 months MediComply free (value £594)
- Tax planning angle: "Invest in CQC Registration Before Year-End"
- Black Friday offer (Nov): 10% off all packages
- Christmas shutdown warning: "Last chance to start before our Christmas break"
- Goal: 30-35 sales (£48-56K)
Total Quarterly Spotlight Revenue: £180-230K extra per year
Campaign 3: Annual Big Message (Once per Year)
"CQC MediSolutions: The Authority Brand Strategy 2026"
- January-March: Foundation
- Launch YouTube channel: "CQC Success Secrets"
- Post 2x weekly videos (5-10 mins): tutorials, interviews, case studies
- Goal: 1,000 subscribers by March
- April-June: Amplification
- Write and self-publish book: "The CQC Registration Blueprint: How to Get Approved in 90 Days"
- Amazon Kindle (£9.99) + print (£19.99)
- Use book as lead magnet (free + shipping)
- PR campaign: Submit to healthcare publications (Care Home Management, Aesthetic Medicine Journal)
- July-September: Speaking Tour
- Speak at 5-10 healthcare conferences/events
- Topics: "CQC Compliance Made Simple," "Why 80% of Applications Fail"
- Collect 300+ qualified leads from events
- Film all talks for YouTube content
- October-December: Rebrand & Scale
- Website redesign: Showcase 99% success rate prominently
- Launch referral program: £200 commission for client referrals
- Create "CQC MediSolutions Certified Partner" program (train other consultants, license MediComply)
- End-of-year PR push: "We helped 200+ clinics get CQC registered in 2026"
Annual Goal:
• 500+ inbound leads from authority positioning
• 50+ sales from book/speaking funnel (£80K+)
• Establish as #1 CQC registration brand in UK
• 500+ inbound leads from authority positioning
• 50+ sales from book/speaking funnel (£80K+)
• Establish as #1 CQC registration brand in UK
WEEKLY ACTIVITIES
Monday Morning Meeting (9am, 30 mins, Zoom)
Attendees: Entire team (6-8 people)
Format: Each person declares 3-6 things they'll complete this week
Example Commitments:
You (Founder):
- Record 2 YouTube videos
- 10 sales calls (close 5 packages)
- Publish 5 LinkedIn posts
- Finalize partnership with aesthetic association
- Appear on 1 podcast
- Plan Q2 campaign
General Manager:
- Hire new VA
- Resolve 2 client delivery issues
- Update operations manual
- Review team performance
- Plan quarterly strategy day
Sales Manager:
- 25 qualification calls
- Close 5x £1,599 packages (£7,995 revenue)
- Follow up with 30 warm leads
- Upsell 3 past clients to MediComply
Senior CQC Consultant:
- Complete 4 CQC applications
- Deliver 6 mock interviews
- Create 2 bespoke policy sets
- Review junior consultant's work
Customer Success Manager:
- Onboard 12 new MediComply users
- Conduct 8 quarterly review calls
- Reduce churn by 3 clients
- Upsell 2 annual mock inspections (£998)
Marketing Manager:
- Launch 3 Meta ad campaigns
- Send 3 email broadcasts
- Create 10 social posts
- Optimize landing page (increase conversion by 2%)
Friday Afternoon Debrief (4pm, 20 mins, Zoom)
Format: Rapid-fire "Done" or "Not Done" for Monday's commitments
No excuses, just facts:
- Marketing: "10 social posts - DONE. 3 emails - DONE. Landing page - NOT DONE (rolling to next week)."
- Sales: "25 calls - DONE. 5 closes - 4 DONE, 1 NOT DONE. 30 follow-ups - DONE."
Quick Wins Celebration:
- "Sarah closed £1,599 deal with aesthetic clinic!"
- "We hit 150 MediComply subscribers!"
Red Flags:
- "Client complained about slow application - need to address Monday."
Next Week Preview:
- General Manager assigns priorities for next week
Quarterly Strategic Reset (Full Day Off-Site)
When: First Friday of Jan/Apr/Jul/Oct
Location: Nice boardroom, co-working space, or offsite venue
Agenda (9am-4pm):
9-10am: Review Last 90 Days
- Revenue vs. target
- Profit margins
- Wins (celebrate!)
- Losses (learn)
- Team feedback
10am-12pm: Set Next 90-Day Priorities
- Pick 3-5 big goals (e.g., "Launch Q2 Aesthetic Campaign," "Hit 200 MediComply users")
- Assign owner to each goal
- Define success metrics
12-1pm: Lunch (team bonding)
1-3pm: Delegate Accountabilities
- Each team member commits to their role
- Clear deliverables
- Remove blockers (budget, tools, training needed)
3-4pm: Team Commitments & Fun
- Public commitments: "I will achieve X by end of quarter"
- Team activity: Escape room, bowling, etc.
SLEEP AT NIGHT DASHBOARD
Weekly Metrics to Track (Google Sheet or Notion Dashboard)
Updated Every Friday 5pm
Marketing Metrics:
- Leads generated this week: Target 40-60
- Cost per lead (Meta ads): Target <£15
- Email list growth: Target +100/month
- Social media followers: LinkedIn +50/week, Instagram +30/week
- Webinar attendees: Target 20-30 per webinar
Sales Metrics:
- Sales calls booked: Target 8-12/week
- Calls completed: Track no-shows
- Conversion rate (calls → sales): Target 50%+
- Packages sold:
- £1,599 packages: Target 5/week (£7,995)
- £1,165 packages: Target 1/week
- £599 interview prep: Target 1/week
- Pipeline value (deals in progress): Target £30K+
- Average sale value: Target £1,400+
Delivery Metrics:
- CQC applications submitted: Target 5-7/week
- Applications approved: Track approval rate (maintain 99%)
- Mock interviews delivered: Target 10-15/week
- Client satisfaction (NPS score): Target 9+/10
- Average time to application submission: Target <4 weeks
Software Metrics:
- MediComply active users: Current count
- New sign-ups this week: Target 12-15
- Churn rate: Target <5%/month
- Monthly Recurring Revenue (MRR): Track growth
- Average customer lifetime (months): Target 18+ months
Financial Metrics:
- Revenue this week:
- One-off packages: £X
- Recurring (MRR): £X
- Total: £X
- Revenue this month: Target £30-35K
- Expenses this month: Track vs. budget
- Profit margin: Target 40%+
- Cash in bank: Track runway (months of expenses covered)
- Outstanding invoices: Follow up on overdue
Team Health:
- Monday commitments completion rate: Target 80%+
- Team morale (1-10 scale): Quick pulse check
- Open positions: Hiring status
- Training completed: Track onboarding progress
Red/Amber/Green Status:
- 🟢 Green: On target or ahead
- 🟡 Amber: Slightly behind, needs attention
- 🔴 Red: Significantly behind, urgent action needed
AI SUPERCHARGE TIPS
Use AI to 10X Your Efficiency
Content Creation (Save 10 hrs/week):
- ChatGPT prompt: "Write 10 LinkedIn posts about CQC registration for domiciliary care providers, include curiosity hooks and CTAs"
- Generate entire 10-email drip sequence in 15 minutes
- Turn webinar transcript into 5 blog posts automatically (Descript AI)
- Create Instagram Reels scripts: "Give me 20 hooks for CQC registration videos"
Lead Magnets (Build in 1 hour):
- ChatGPT: "Create quiz questions for 'Does Your Clinic Need CQC Registration?' assessment with scoring"
- Design PDF checklists with Canva AI (auto-generates layouts)
- Generate case study templates: "Write a client success story for aesthetic clinic CQC approval"
Sales & Lead Qualification:
- AI chatbot on website (Intercom/Drift): Auto-qualify leads 24/7
- "What type of clinic? Domiciliary, aesthetic, or supported living?"
- "Have you already submitted your application?"
- Books qualified leads directly into Calendly
- ChatGPT: Generate personalized follow-up emails based on lead behavior
- AI call analysis (Gong.io): Review sales calls, identify winning scripts
Client Delivery (Save 5 hrs per application):
- AI draft policies: "Write a safeguarding policy for domiciliary care compliant with CQC standards"
- Review, customize, finalize (don't use raw AI output)
- Statement of Purpose generator: Input clinic details → AI drafts 80% → consultant polishes
- Interview prep: ChatGPT generates practice questions based on service type
Marketing Optimization:
- AI analyze Meta ad performance: Upload ad data → "Which ads should I kill? Which should I scale?"
- Video script generation: "Create 5-minute YouTube script: How to Pass CQC Interview First Time"
- Email subject line testing: Generate 20 variations, A/B test top 2
Operations:
- AI meeting notes: Record Monday/Friday meetings with Otter.ai → auto-generates action items
- SOP creation: "Write standard operating procedure for onboarding new MediComply user"
- Data analysis: Upload weekly metrics → "What trends do you see? What should I focus on?"
AI Golden Rule: AI is your assistant, not your replacement. Always review, customize, and add human expertise before delivering to clients